Thursday, July 06, 2006
Tuesday, June 13, 2006
Indian mobile market stats
[via mobilepundit]
By 2010, the report estimates mobile data to be a $10-billion (Rs 43,000-crore) market in India. The report says that EBITDA from data revenue could go up to 65%, compared to 30% or so from voice.
To put things into perspective, India has 108 million homes with TV, 90 million mobile users and 7.5 million Internet subscribers.
So whats all this fuss about mobile entertainment.
Indian Idol got more than 55 million votes via SMS between Nov 04 to Mar 05. At Rs 3 per SMS, that is Rs 16.5 crore (Rs 165 million). The telecom companies made Rs 11.5 crore (Rs 115 million), and Sony about Rs 5 crore (Rs 50 million).
Radio Mirchi gets 40,000-45,000 SMSes a day.
Indian music industry got about Rs 140 crore (Rs 1.40 billion) or 20% of its legitimate revenues from mobile music in 2005.
Shridhar Subramaniam, MD, Sony-BMG says a hit film can generate Rs 1-1.2 crore - about 5% of an album’s sale on mobile revenues. Its big mobile hit of the year is Rang De Basanti.
Saregama makes half its money on ringtones through its catalogue. It “sells nothing but ringtones. With new releases, we have the rights to images and wallpapers”, says Sarkar.
The big media firms — Star, Sony and BCCL, among others — have set up entire divisions for mobile entertainment.
Star CEO Peter Mukerjea has maintained that mobile telephony should eventually bring in 30% of the company’s revenues. And Sony will set up its own backend for digital downloads this year.
Of Reliance’s 18 million subscribers, more than 10 million use data regularly. Roughly half its data revenues comes from film-related content.
* At the end of December 2005 R World, its mobile portal had 5.3 million visitors.
* About 32% of the portal’s revenues came from ringtones and 20% from films.
* Games and cricket form a respectable 8-9 per cent each.
What worked for Mobile VAS in India.
Most Indians use the mass transport system like the Japanese and unlike the Americans who drive cars to work.
Customers are cool with paying for information on the mobile unlike the Internet.
Mobile phone is bridging the digital divide (that the Internet was supposed to)
in smaller towns and villages for entertainment and information.
India has collecting societies - the Indian Performing Rights Society (IPRS) and Phonographic Performance Limited (PPL). According to rates prescribed by PPL, anywhere between 25-40% comes back to music firms.
The media companies are not the ones to be left behind.
For media buying and planning firms such as Group M, all the work with mobile phones is “brand centric,” says Tushar Vyas, its national director (interaction).
That means that if Fa’s creative and media plan demands that there should be a mobile play, say, a contest, poll or plain branding, then Group M will look at content or partnerships where it can promote Fa on the mobile phone.
Advertisers are trying their best to get their two bits in. So, Thums Up has a game it designed with Mobile2Win, Castrol has its own ringtone (and 100,000 people actually downloaded it), and Reliance offers bill payment on R World, railway bookings, and even exam results.
Can any article on mobile entertainment be complete without a mention of the ongoing feud between the operators and aggregators on revenue shares.
Currently, the Indian market is split roughly at 60:30:10 between mobile operators, media companies and aggregators. Mobile operators argue that they make the investment and control the consumer, so they should keep a lion’s share of the mobile data pie.
Prasad of Reliance says that internationally, operators pay revenue share only on the basis of actual downloads. In India, the figure on which this is calculated includes network usage and subscription fee and, therefore, the percentage that comes back to the operator has to be larger.
Ultimately, in a fragmented, oversupplied content market, it should be easy to get good stuff if you have a sense of what will work and what won’t. Media companies have a nose for it, mobile companies don’t.
So, as the need for differentiated content, especially with TV, songs, news and more audio-visual content becoming important, expect much more poaching from programming departments of TV channels, and lots and lots of loose alliances.
Some quotable quotes:
Viren Popli, senior vice-president, (interactive), Star India
“The VCR gave back to consumers the concept of time; the mobile will give them back the concept of space. You can consume entertainment when you want and where you want it.”
Raj Singh, director, Activemedia Technology
“Only 60 million people know English. Hindi is where the eyeballs are”
Hemant Sachdev, director (marketing and communications), Bharti Tele-Ventures
“The Indian consumer is willing to pay a premium for VAS”
Other notable facts:
India has one of the lowest spectrum allocation per GSM operator in the world, about 6 Mhz against, over 25 in the UK or over 20 in China.
Just 15-20% of the phones in India have colour screens and/or cameras.
The effective rate per minute has moved from Rs 1.50 to Re 0.95, while costs per minute have been chopped from Rs 1.25 to Re 0.87 on its way to becoming Rs 0.8.
By 2010, the report estimates mobile data to be a $10-billion (Rs 43,000-crore) market in India. The report says that EBITDA from data revenue could go up to 65%, compared to 30% or so from voice.
To put things into perspective, India has 108 million homes with TV, 90 million mobile users and 7.5 million Internet subscribers.
So whats all this fuss about mobile entertainment.
Indian Idol got more than 55 million votes via SMS between Nov 04 to Mar 05. At Rs 3 per SMS, that is Rs 16.5 crore (Rs 165 million). The telecom companies made Rs 11.5 crore (Rs 115 million), and Sony about Rs 5 crore (Rs 50 million).
Radio Mirchi gets 40,000-45,000 SMSes a day.
Indian music industry got about Rs 140 crore (Rs 1.40 billion) or 20% of its legitimate revenues from mobile music in 2005.
Shridhar Subramaniam, MD, Sony-BMG says a hit film can generate Rs 1-1.2 crore - about 5% of an album’s sale on mobile revenues. Its big mobile hit of the year is Rang De Basanti.
Saregama makes half its money on ringtones through its catalogue. It “sells nothing but ringtones. With new releases, we have the rights to images and wallpapers”, says Sarkar.
The big media firms — Star, Sony and BCCL, among others — have set up entire divisions for mobile entertainment.
Star CEO Peter Mukerjea has maintained that mobile telephony should eventually bring in 30% of the company’s revenues. And Sony will set up its own backend for digital downloads this year.
Of Reliance’s 18 million subscribers, more than 10 million use data regularly. Roughly half its data revenues comes from film-related content.
* At the end of December 2005 R World, its mobile portal had 5.3 million visitors.
* About 32% of the portal’s revenues came from ringtones and 20% from films.
* Games and cricket form a respectable 8-9 per cent each.
What worked for Mobile VAS in India.
Most Indians use the mass transport system like the Japanese and unlike the Americans who drive cars to work.
Customers are cool with paying for information on the mobile unlike the Internet.
Mobile phone is bridging the digital divide (that the Internet was supposed to)
in smaller towns and villages for entertainment and information.
India has collecting societies - the Indian Performing Rights Society (IPRS) and Phonographic Performance Limited (PPL). According to rates prescribed by PPL, anywhere between 25-40% comes back to music firms.
The media companies are not the ones to be left behind.
For media buying and planning firms such as Group M, all the work with mobile phones is “brand centric,” says Tushar Vyas, its national director (interaction).
That means that if Fa’s creative and media plan demands that there should be a mobile play, say, a contest, poll or plain branding, then Group M will look at content or partnerships where it can promote Fa on the mobile phone.
Advertisers are trying their best to get their two bits in. So, Thums Up has a game it designed with Mobile2Win, Castrol has its own ringtone (and 100,000 people actually downloaded it), and Reliance offers bill payment on R World, railway bookings, and even exam results.
Can any article on mobile entertainment be complete without a mention of the ongoing feud between the operators and aggregators on revenue shares.
Currently, the Indian market is split roughly at 60:30:10 between mobile operators, media companies and aggregators. Mobile operators argue that they make the investment and control the consumer, so they should keep a lion’s share of the mobile data pie.
Prasad of Reliance says that internationally, operators pay revenue share only on the basis of actual downloads. In India, the figure on which this is calculated includes network usage and subscription fee and, therefore, the percentage that comes back to the operator has to be larger.
Ultimately, in a fragmented, oversupplied content market, it should be easy to get good stuff if you have a sense of what will work and what won’t. Media companies have a nose for it, mobile companies don’t.
So, as the need for differentiated content, especially with TV, songs, news and more audio-visual content becoming important, expect much more poaching from programming departments of TV channels, and lots and lots of loose alliances.
Some quotable quotes:
Viren Popli, senior vice-president, (interactive), Star India
“The VCR gave back to consumers the concept of time; the mobile will give them back the concept of space. You can consume entertainment when you want and where you want it.”
Raj Singh, director, Activemedia Technology
“Only 60 million people know English. Hindi is where the eyeballs are”
Hemant Sachdev, director (marketing and communications), Bharti Tele-Ventures
“The Indian consumer is willing to pay a premium for VAS”
Other notable facts:
India has one of the lowest spectrum allocation per GSM operator in the world, about 6 Mhz against, over 25 in the UK or over 20 in China.
Just 15-20% of the phones in India have colour screens and/or cameras.
The effective rate per minute has moved from Rs 1.50 to Re 0.95, while costs per minute have been chopped from Rs 1.25 to Re 0.87 on its way to becoming Rs 0.8.
Wednesday, May 24, 2006
US market ringtones, Games and messaging stats
Every month in the U.S., only 10% of mobile subscribers download a ring tone to their phones, and less than 4% download games. Text messaging is holding steady at about 33%.
Friday, December 30, 2005
Razr owners that download mobile apps/content
50 Percent of Sanyo SCP-8200 owners and 48 Percent of RAZR Owners Used Mobile Applications or Downloaded Mobile Content in November
Interesting stats on this link:
Thursday, December 22, 2005
Camera phones stats
Worldwide sales of camera phones will reach 295.5 million in 2005, according to Gartner Inc. This represents 38 percent of total worldwide mobile phone sales, up from 14 percent in 2004.
In Japan where camera phones account for nearly 92 percent of total mobile phone sales, over 78 percent of models sold in 2005 will have one or two megapixels. Gartner estimates that by 2009, almost 50 percent of camera phones sold in Japan will have more than three megapixels.
Outside of these more advanced markets, Gartner believes that 1.3 megapixels is now the minimum standard that will be supplied with a high-end phone with two megapixel models starting to come into the market and becoming more widespread in 2006.
http://www.gartner.com/press_releases/asset_140794_11.html
Mobile phone users U.S and Worldwide
There are an estimated 2 billion mobile phone subscribers worldwide and 194.5 million in the United States, according to the Washington, D.C.-based CTIA The Wireless Association.
Target Market
About 130 million Americans own cell phones with camera capabilities and approximately half of those camera phones also shoot video, said Roger Entner, an analyst with Ovum, a Boston-based technology consulting firm.
Target Market
About 130 million Americans own cell phones with camera capabilities and approximately half of those camera phones also shoot video, said Roger Entner, an analyst with Ovum, a Boston-based technology consulting firm.
Wednesday, December 21, 2005
Blog Stats and top blog sites
http://www.blogcensus.net/?page=lang (Languages in which blogs are written)
http://www.blogcensus.net/?page=tools (Top blog sites)
Type Count
Blogspot 614816
unknown 444287
LiveJournal 254357
Unknown (by RSS feed) 181935
Xanga 173112
Unknown (by URL) 115755
Skyblog 31778
http://www.blogcensus.net/?page=tools (Top blog sites)
Type Count
Blogspot 614816
unknown 444287
LiveJournal 254357
Unknown (by RSS feed) 181935
Xanga 173112
Unknown (by URL) 115755
Skyblog 31778
Monday, November 21, 2005
Top Selling mobiles in the US - Stats Oct 2005
Online retailer Wirefly released the top ten handsets (according to its sales) for last month. Seven of the ten have cameras and eight of the ten are Motorola handsets.
1. Motorola RAZR V3
2. Motorola E815
3. Samsung PM-A740
4. Motorola V330
5. Audiovox 8910
6. Motorola V220
7. Motorola i850
8. Motorola i710
9. Motorola V188
10. Motorola V260
Amazon.com's top selling list is somewhat inline with six of the top ten being Motorolas. Global sales leader Nokia is not on either site's top ten
1. Motorola RAZR V3
2. Motorola E815
3. Samsung PM-A740
4. Motorola V330
5. Audiovox 8910
6. Motorola V220
7. Motorola i850
8. Motorola i710
9. Motorola V188
10. Motorola V260
Amazon.com's top selling list is somewhat inline with six of the top ten being Motorolas. Global sales leader Nokia is not on either site's top ten
Thursday, November 10, 2005
Japanese heavy mobile internet users statistics
The inormation below is from: http://seronchousa.blogspot.com/2005/10/japanese-heavy-mobile-internet-users.html
Q1: Tell me how often you access sites from your mobile phone
All Male Female
About every day 73.8% 76.7% 72.5%
Four or five days a week 10.4% 9.4% 10.9%
Two or three days a week 10.9% 9.5% 11.6%
About one day a week 3.1% 3.1% 3.2%
Less than that 1.6% 1.3% 1.8%
Not surprisingly, the younger the user, the more frequently they accessed.
Q2: Are you on a flat-rate packet plan? (ie, unlimited internet access)
All Male Female
My phone supports it, and I'm using it 58.0% 59.9% 57.1%
My phone supports it, but I'm not on it, but want to change to it 12.3% 11.5% 12.7%
My phone supports it, but I'm not on it, and won't change to it 5.9% 6.2% 5.8%
My phone doesn't support it, but want to change to one that does 20.8% 19.4% 21.6%
My phone doesn't support it, and won't change to one that does 2.9% 3.0% 2.9%
Breaking down the table in Q1 by usage of inlimited access plans, we get:
Unlimited access users Not unlimited access users
About every day 85.7% 57.5%
Four or five days a week 6.8% 15.5%
Two or three days a week 5.5% 18.4%
About one day a week 1.3% 5.7%
Less than once a week 0.7% 3.0%
Q3: For unlimited access user, compared with before you started the service, what has increased? (Sample size=9,764; Multiple answer)
All Male Female
Site Access Frequency 87.4% 89.7% 86.2%
Time spent at a particular site 60.0% 62.2% 58.9%
Number of games downloaded 29.0% 32.7% 27.1%
Number of non-game applets downloaded 20.1% 25.0% 17.7%
Number of ring tones downloaded 45.6% 46.5% 45.1%
Number of pay sites registered with 12.5% 12.6% 12.4%
Number of mails sent and received 36.9% 37.2% 36.8%
Number of times done shopping from mobile 14.3% 9.8% 16.7%
No change in particular 4.0% 3.3% 4.3%
The age breakdown has a couple of interesting spikes - ring tone download for teenagers is almost 50% more the next age group, and mail usage is about 25% to 30% higher for them too.
Q3A: For not unlimited access user, compared with before you started the service, what do you think might increase? (Sample size=7,069; Multiple answer)
All Male Female
Site Access Frequency 66.9% 63.6% 68.4%
Time spent at a particular site 35.6% 34.8% 36.0%
Number of games downloaded 29.7% 32.9% 28.2%
Number of non-game applets downloaded 17.6% 20.6% 16.3%
Number of ring tones downloaded 41.2% 36.8% 43.2%
Number of pay sites registered with 7.9% 7.5% 8.1%
Number of mails sent and received 26.0% 23.6% 27.1%
Number of times done shopping from mobile 9.8% 6.9% 11.2%
No change in particular 12.1% 15.2% 10.8%
Q1: Tell me how often you access sites from your mobile phone
All Male Female
About every day 73.8% 76.7% 72.5%
Four or five days a week 10.4% 9.4% 10.9%
Two or three days a week 10.9% 9.5% 11.6%
About one day a week 3.1% 3.1% 3.2%
Less than that 1.6% 1.3% 1.8%
Not surprisingly, the younger the user, the more frequently they accessed.
Q2: Are you on a flat-rate packet plan? (ie, unlimited internet access)
All Male Female
My phone supports it, and I'm using it 58.0% 59.9% 57.1%
My phone supports it, but I'm not on it, but want to change to it 12.3% 11.5% 12.7%
My phone supports it, but I'm not on it, and won't change to it 5.9% 6.2% 5.8%
My phone doesn't support it, but want to change to one that does 20.8% 19.4% 21.6%
My phone doesn't support it, and won't change to one that does 2.9% 3.0% 2.9%
Breaking down the table in Q1 by usage of inlimited access plans, we get:
Unlimited access users Not unlimited access users
About every day 85.7% 57.5%
Four or five days a week 6.8% 15.5%
Two or three days a week 5.5% 18.4%
About one day a week 1.3% 5.7%
Less than once a week 0.7% 3.0%
Q3: For unlimited access user, compared with before you started the service, what has increased? (Sample size=9,764; Multiple answer)
All Male Female
Site Access Frequency 87.4% 89.7% 86.2%
Time spent at a particular site 60.0% 62.2% 58.9%
Number of games downloaded 29.0% 32.7% 27.1%
Number of non-game applets downloaded 20.1% 25.0% 17.7%
Number of ring tones downloaded 45.6% 46.5% 45.1%
Number of pay sites registered with 12.5% 12.6% 12.4%
Number of mails sent and received 36.9% 37.2% 36.8%
Number of times done shopping from mobile 14.3% 9.8% 16.7%
No change in particular 4.0% 3.3% 4.3%
The age breakdown has a couple of interesting spikes - ring tone download for teenagers is almost 50% more the next age group, and mail usage is about 25% to 30% higher for them too.
Q3A: For not unlimited access user, compared with before you started the service, what do you think might increase? (Sample size=7,069; Multiple answer)
All Male Female
Site Access Frequency 66.9% 63.6% 68.4%
Time spent at a particular site 35.6% 34.8% 36.0%
Number of games downloaded 29.7% 32.9% 28.2%
Number of non-game applets downloaded 17.6% 20.6% 16.3%
Number of ring tones downloaded 41.2% 36.8% 43.2%
Number of pay sites registered with 7.9% 7.5% 8.1%
Number of mails sent and received 26.0% 23.6% 27.1%
Number of times done shopping from mobile 9.8% 6.9% 11.2%
No change in particular 12.1% 15.2% 10.8%
Wednesday, November 09, 2005
Teen Demographics: Blogging etc. a very good report
http://www.pewinternet.org/pdfs/PIP_Teens_Content_Creation.pdf
Tuesday, November 08, 2005
NTT DoCoMo's imode world's largest internet service provider
The least undestood of the seven media is the youngest, mobile phone, which became a media channel only six years ago when NTT DoCoMo first launched its revolutionary i-Mode service in 1999. i-Mode has in its very short life, as regular readers of this blog know, become the world's largest internet service provider, ie bigger than AOL, Yahoo, etc by paying subscribers, by revenues and by profits.
Ringtone download demographics
The latest report from Telephia has found that women bought 69% of ringtones (by revenue) in the third quarter of 2005… “Overall, more than nine percent of the wireless population purchased a ringtone during the last quarter.”There’s also a skew towards youth buying ringtones, which is completely expected. The graph is below…
Saturday, November 05, 2005
Sprint PCS Data Plan, Wireless Web Services Q3 2004
At the end of the third quarter of 2004:
* 42 percent of Sprint subscribers had signed up for PCS Vision or Wireless Web services
* There were almost 7.3 million PCS Vision and Wireless Web subscribers, compared to 6.09 million at the end of the second quarter of 2004
* Data revenues represented eight percent of the overall monthly revenues (ARPU - Average Revenue Per User) for annual revenues to Sprint of $1 billion
* Since Sprint started picture messaging in August 2002, more than 270 million photos and videos have been transmited.
* 42 percent of Sprint subscribers had signed up for PCS Vision or Wireless Web services
* There were almost 7.3 million PCS Vision and Wireless Web subscribers, compared to 6.09 million at the end of the second quarter of 2004
* Data revenues represented eight percent of the overall monthly revenues (ARPU - Average Revenue Per User) for annual revenues to Sprint of $1 billion
* Since Sprint started picture messaging in August 2002, more than 270 million photos and videos have been transmited.
Flickr moblogging analysis
Launched: July 06, 2004 i.e. 15 months
Userbase: 250,000 using this service (previous post on this blog
Supports: Livejournal, blogger, typepad, movabletype
Technology: email/MMS to flickr (No Client)
Advantages: Already established brandname; Huge existing userbase; a yahoo company thus loads of money.
=> Moblogging is popular and people like to do it
Userbase: 250,000 using this service (previous post on this blog
Supports: Livejournal, blogger, typepad, movabletype
Technology: email/MMS to flickr (No Client)
Advantages: Already established brandname; Huge existing userbase; a yahoo company thus loads of money.
=> Moblogging is popular and people like to do it
500 Million Camera Phones in 2005
http://www.russellbeattie.com/notebook/1008669.html
http://news.yahoo.com/s/cmp/20051029/tc_cmp/172901485
The latest forecast from Future Image Inc. means that 5 out of every 6 digital cameras sold this year would be embedded in phones. The buying spree is expected to continue at least through 2009, when camera-phone sales are expected to rise to 900 million units, or 90 percent of the 1 billion mobile phones projected to be sold that year, the research firm said in a statement.
http://news.yahoo.com/s/cmp/20051029/tc_cmp/172901485
The latest forecast from Future Image Inc. means that 5 out of every 6 digital cameras sold this year would be embedded in phones. The buying spree is expected to continue at least through 2009, when camera-phone sales are expected to rise to 900 million units, or 90 percent of the 1 billion mobile phones projected to be sold that year, the research firm said in a statement.
Text America , Moblogging, Yafro, Buzznet, Mobog
http://in.rediff.com/money/2005/nov/04spec.htm
Little wonder the user base of popular moblog sites such as Text America (latest available figure: 500,000), Flickr (250,000), Yafro (100,000), Buzznet (20,000) and Mobog (16,000) is growing exponentially. The big daddy of them all, MSN Spaces, has more than 1.5 million users, but not all of them are mobloggers.
Little wonder the user base of popular moblog sites such as Text America (latest available figure: 500,000), Flickr (250,000), Yafro (100,000), Buzznet (20,000) and Mobog (16,000) is growing exponentially. The big daddy of them all, MSN Spaces, has more than 1.5 million users, but not all of them are mobloggers.
Picostation
Picostation stats, its on their front page http://www.picostation.com/
MOBLOG METRICS
Users - 2103
Posts - 10064
Images - 8893
Videos - 485
Audios - 264
MOBLOG METRICS
Users - 2103
Posts - 10064
Images - 8893
Videos - 485
Audios - 264
Mobile content is the fastest growing market in the world, presently $80 billion
http://www.motricity.com/pdf/fuel/fuel_overview.pdf
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